In part one of this two-part piece, we looked at how painting companies can use image-based social media to show off their work to encourage new business. But if a picture paints a thousand words, a short video can create a book’s worth of promotional value. Videos are huge right now. The originator and still reigning king of web video, YouTube, sees one billion unique visitors each month and 100 hours of video uploaded every minute.
In the last two days, we have discussed the importance of creating and managing an online presence for your painting business. The most important part of your online identity is your website. Most potential clients will seek out your website prior to working with you, so it is important that what they find is a great representation of what you offer.
That said, there are a number of other tools available online that you can use to leverage your brand and reach even more potential clients. The tools below aren’t guaranteed to bring new business on their own, but together they can help establish your expertise and professionalism in a way that separates you from competitors that aren’t putting in the time and energy to cultivate a positive online reputation. The following services are all online, free to setup an account, and are a great way to engage with potential clients, as well as your professional community. As a note, I’ve provided links to help you get started with each service as well – it really is simple!