Breaking Into the Paint Industry: An Interview with a Dedicated Professional Painter Reply

In our previous post, you were introduced to a young man who sought to take over his father’s paint business. Little did Jason know, the work would not be easy and success wouldn’t happen overnight. Jason agreed to answer a few questions about how he learned to be a great painter and what it means to carry on his family’s paint business.

Gardner Laboratories:  When did it ‘click’ for you that being a professional painter required more than simply showing up for the job?

Jason S.: It came from a desire to show my father, who founded the business, that I could do the work. He challenged me to actually apply myself and try to be good at something. I took for granted that he’d just give me the business eventually. He always said he had three children…my sister, me, and the business. He wasn’t going to give me anything I didn’t earn.

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Mastering Techniques from Draw Down Cards to Brushes: Making a Great Professional Painter 1

Jason was about to join the business his father, Wesley, owned. For twenty five years – since before Jason was born – the company had offered interior painting services to homes and offices around the Topeka area. For the first few years, Wesley worked on all the jobs himself. But in the last two decades, he had carefully added new employees both in the field performing paint work and also in the office to make sure that everything ran smoothly. The plan was for Jason to spend time with each department, learning the ins-and-outs of the business so that one day, when Wesley retired, Jason could take over the family business.

The first job Wesley wanted Jason exposed to was the paint work itself. “Son,” he said, “the business end of things might be more interesting to you, but the core of what we do revolves around painting walls and making people happy. Get used to it, because you’re not going to do anything else around here until you prove to me that you know the paint work inside and out. Our team follows my lead and they all know that I can grab a brush and get to work if I have to.”

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5 Things Paint Professionals Can Do to Avoid Lowering Prices and Still Win Business 1

One of the most prevalent mistakes in any business is thinking that a lower price than the competition is always a good business strategy.  The notion that customers will be attracted to the lowest priced vendor seems reasonable at first, until the deeper meaning of such a strategy is uncovered.  For starters, there is likely someone else capable of delivering the job at an ever-decreasing price point.  Secondly, reducing price to win business signals to the customer that your offering may not just be inexpensive, but also “cheap.”

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