Building a business of any type is difficult. Market conditions and competition make it a challenge to succeed in even the best environments. Add in that once you’ve booked the business you also have to perform the service itself and it can seem like handling administrative tasks, driving sales, and actually performing the work are each full-time jobs in and of themselves. If you have any hope of actually having the time to handle more than one full-time job on your own, you have to make time management a priority.
Jason was about to join the business his father, Wesley, owned. For twenty five years – since before Jason was born – the company had offered interior painting services to homes and offices around the Topeka area. For the first few years, Wesley worked on all the jobs himself. But in the last two decades, he had carefully added new employees both in the field performing paint work and also in the office to make sure that everything ran smoothly. The plan was for Jason to spend time with each department, learning the ins-and-outs of the business so that one day, when Wesley retired, Jason could take over the family business.
The first job Wesley wanted Jason exposed to was the paint work itself. “Son,” he said, “the business end of things might be more interesting to you, but the core of what we do revolves around painting walls and making people happy. Get used to it, because you’re not going to do anything else around here until you prove to me that you know the paint work inside and out. Our team follows my lead and they all know that I can grab a brush and get to work if I have to.”
If you’ve been following our comprehensive guide to establishing an online presence we published over a month ago, you should be starting to see some results from your efforts. Hopefully you are on your way to establishing credibility as an expert in professional paint work and the message about your services and organization is starting to reach prospective clients. As we mentioned then, developing a positive online presence that can lead to new clients and new business is an ongoing process that takes time. If you’ve gotten started and are being diligent in managing your online profiles and reputation, then we say, “Good job!” Giving proper time and attention to the online portion of your marketing efforts will lead to new clients, more customers, and increased brand awareness.
That said, there are certainly other ways to earn new customers. And the easiest is through customer referrals.
Running a paint business and marketing your services can be quite a challenge. There are so many details to attend to, not just in finishing jobs, but also in landing new clients and making sure your entire enterprise is headed in the right direction. But for all the complications in owning and operating a paint business, is there anything you would rather be doing?
Even if your paint business is your dream job, you still must face challenges inherent in all business operations. One of the most difficult issues at hand is distinguishing yourself from the competition in a meaningful way. Sure, you’d like to think that the quality of your work will set you apart from other painters. But that kind of reputation can take time to build up and pay dividends. Here are four ways to enhance your paint business and marketing efforts that have minimal cost but can provide huge dividends.