One great tool to increase your profit margin on a per-client basis is the technique of upselling. We get upsell offers every day – and many of them are highly effective. Would you like to super-size your Big Mac meal? Would you like the large tub of popcorn for just 50¢ more? Would you like to tack on an all-day meal plan with your theme park ticket? Yes, yes and yes, please. Upselling allows you to add value for your clients while increasing your bottom line. It should be a win-win, so you can check out some tips for upselling here. For many commercial painting clients, anti-graffiti coatings are a great upsell.
If you’ve been following our comprehensive guide to establishing an online presence we published over a month ago, you should be starting to see some results from your efforts. Hopefully you are on your way to establishing credibility as an expert in professional paint work and the message about your services and organization is starting to reach prospective clients. As we mentioned then, developing a positive online presence that can lead to new clients and new business is an ongoing process that takes time. If you’ve gotten started and are being diligent in managing your online profiles and reputation, then we say, “Good job!” Giving proper time and attention to the online portion of your marketing efforts will lead to new clients, more customers, and increased brand awareness.
That said, there are certainly other ways to earn new customers. And the easiest is through customer referrals.