Stretching every dollar is an inherent part of owning and operating a personal paint business. And while we would all like to have an unlimited advertising budget with which to work, the reality is that allocating significant money to marketing and promoting a painting business is easier said than done. Even worse, when an owner or team-member does find a way to invest in advertising and promotion, the actual implementation is often so disjointed and disorganized that the result is very little return on investment.
The key to a strong paint business marketing strategy is having a consistently delivered message that finds the customer at the exact moment they need your service. Think about it: no one is suddenly going to decide to buy a car just because they saw a car advertisement in the newspaper. However, if a person arrived at the conclusion of buying a car already, and then saw an advertisement in the newspaper, they might be more inclined to consider that brand or visit that dealership.