Frank turned the job down. Flat out didn’t want it. No bid, no thanks. His office manager wondered why and Frank was quick with a response: “More money doesn’t mean more money.” The office manager didn’t understand, so Frank explained, “Just because a job pays more money doesn’t meant it’s right for us. I’d run circles around myself planning for that job and it still wouldn’t be very profitable. Just too many details to manage and I’m not interested. I’d rather go with what I know.”
And that was the end of the conversation about why Frank’s paint company turned down a big paint job just outside of town. But his office manager still wondered why the company wouldn’t be interested in such a big project. What she didn’t know was that Frank had been through this before long ago and had since decided that planning for large paint jobs simply wasn’t his forte.