In part one of this two-part piece, we looked at how painting companies can use image-based social media to show off their work to encourage new business. But if a picture paints a thousand words, a short video can create a book’s worth of promotional value. Videos are huge right now. The originator and still reigning king of web video, YouTube, sees one billion unique visitors each month and 100 hours of video uploaded every minute.
Last month we took a look at how you can and should use social media to promote your commercial painting business. We focused on Yelp, Facebook and GooglePlus, and touched a little on Instagram and YouTube. But today we’re going to dig deep into visual social media and visual content as a means to market your services. Painting services very naturally lend themselves to visual media because clients will naturally want to know how your work looks. Providing would-be customers with this visual evidence is bound to drum up more business once they see the impressive results of your work!