“Jack’s paint work was sloppy. We were very dissatisfied.”
“The painter showed up two hours late to do the work in dirty clothes.”
“The workers were unprofessional and left empty paint cans behind when they were finished”
“We had to hire a different painter to come in and repaint the room. I wouldn’t hire ABC Paint company ever again.”
As a professional painter, your intentions are likely genuine. Your hope is that every client loves your work and says good things about you. Reality is much different. Some people are impossible to satisfy and sometimes things simply don’t work out for one reason or another. How do you tell your side of the story in a professional and dignified manner? Is it even possible to get a word into the conversation?
“There’s a treasury agent on the phone?”
“I said, ‘there is a treasury agent on the phone.’ He’d like to speak with the owner of the business.”
Heath was startled and confused by what his assistant was telling him. What on earth did a treasury agent want with him this morning? He picked up the receiver.
“Good morning Mr. Young…” The voice on the other end of the line was blunt and direct. “I’d like to speak to you about a few members of your paint crew.”
Heath’s stomach dropped. This could be trouble of the worst kind for both him and his paint business.
If you’ve been following our comprehensive guide to establishing an online presence we published over a month ago, you should be starting to see some results from your efforts. Hopefully you are on your way to establishing credibility as an expert in professional paint work and the message about your services and organization is starting to reach prospective clients. As we mentioned then, developing a positive online presence that can lead to new clients and new business is an ongoing process that takes time. If you’ve gotten started and are being diligent in managing your online profiles and reputation, then we say, “Good job!” Giving proper time and attention to the online portion of your marketing efforts will lead to new clients, more customers, and increased brand awareness.
That said, there are certainly other ways to earn new customers. And the easiest is through customer referrals.
“You don’t build a business. You build people and the people build the business.”
A great team is essential for a business to grow and reach its full potential. The key ingredient to a thriving organization is having the right employees working with you. However, one of the understated aspects of building a great team is the owner or founder finding the comfort and confidence to relinquish control of certain aspects of the business. What good are talented and smart employees if you don’t trust them to do a great job in your absence? As a business grows and has more clients and more jobs, it becomes physically impossible for the founder to meet with every potential client, generate every estimate, complete every job, and remit every invoice. While turning over control of some or all of these activities can be a challenge, proper ongoing management can help make the process easier for everyone. Here are five things you can do to make management of a paint team a great experience for you and your painters!
There are literally hundreds of things you can do to grow your paint business. Unfortunately, there are just as many pitfalls and challenges that can make owning a paint business feel impossible. With so many things requiring your attention every day, it’s common to lose sight of the little things that can help you remain successful over the long term as a professional painter. Every day is an opportunity to grow and promote your business and the difference between success and failure often turns on the smallest and sometimes most seemingly insignificant detail.
In the last two days, we have discussed the importance of creating and managing an online presence for your painting business. The most important part of your online identity is your website. Most potential clients will seek out your website prior to working with you, so it is important that what they find is a great representation of what you offer.
That said, there are a number of other tools available online that you can use to leverage your brand and reach even more potential clients. The tools below aren’t guaranteed to bring new business on their own, but together they can help establish your expertise and professionalism in a way that separates you from competitors that aren’t putting in the time and energy to cultivate a positive online reputation. The following services are all online, free to setup an account, and are a great way to engage with potential clients, as well as your professional community. As a note, I’ve provided links to help you get started with each service as well – it really is simple!
In our previous post on promoting your paint business online, we discussed online identity in broad terms. Today, we’ll discuss the building of your website, and tomorrow’s focus will be on social media.
Once upon a time, having a professional looking website was expensive and complicated. Now there are a number of free or low cost options that can help you create and maintain a website that features pictures of your work, details your skill set and offerings, and allows visitors to reach you easily. If you don’t know where to start, try WordPress, Microsoft Office 365, or GoDaddy for free or inexpensive and simple to use website options. You should be able to find a website provider for less than $10 a month that provides professional templates and an easy to use website editor so you can easily add content and make changes to the information you publish.
Businesses succeed or fail for a variety of reasons. However, most of those reasons come down to one thing and one thing only: is there enough revenue to allow the business to continue? And since most businesses generate revenue from paying customers, it stands to reason that in most cases the math is easy to understand:
Enough customers = Success.
Not enough customers = Failure.
While there are outliers and exceptions in different industries, professional paintwork has a fairly standard success model. If you have enough paying clients and jobs then you can build a business. But if you go days or even weeks without work then you are well on your way to being out of business entirely.
Running a paint business and marketing your services can be quite a challenge. There are so many details to attend to, not just in finishing jobs, but also in landing new clients and making sure your entire enterprise is headed in the right direction. But for all the complications in owning and operating a paint business, is there anything you would rather be doing?
Even if your paint business is your dream job, you still must face challenges inherent in all business operations. One of the most difficult issues at hand is distinguishing yourself from the competition in a meaningful way. Sure, you’d like to think that the quality of your work will set you apart from other painters. But that kind of reputation can take time to build up and pay dividends. Here are four ways to enhance your paint business and marketing efforts that have minimal cost but can provide huge dividends.
In many businesses, owners and operators often say that receiving a larger than normal order for work is a “good problem to have.” The thinking is that if you book a big job that is outside of your ability to perform, you will find a way to succeed regardless. But that kind of thinking only delays the inevitable for a few moments. True, a large paint job can be very profitable for your paint business, but only if you find a way to complete it to the client’s wishes. Finding more painters or being able to finance materials can often be an insurmountable challenge. While the temptation may be great to ask the client for prepayment or to pay for the materials used, both of these options are unappealing. If you have to request that your client cover costs before the work begins, then you may be signaling to them that you are in over your head.