In marinas everywhere, terrible predators currently reside, just waiting to do damage. They have names like “Styela,” “Undaria,” and “Mediterranean Fanworm.” Their mere presence can disrupt sensitive ecological conditions, disrupt wildlife, and create hazardous swimming and boating conditions for humans as well. Of course, these organisms aren’t large animals lying in wait, but rather examples of a growing subset of species that can cause untold havoc and destruction if not properly addressed. The best way to combat these pests isn’t through harsh chemicals or traps, but rather by using anti-fouling coatings and products to keep an infestation problem from starting in the first place.
Art is always among the most popular class with elementary school students. What child doesn’t love to draw or paint? Getting the chance to use one’s imagination while playing with vibrant colors and textures in the art room is about as much fun as can be had in school apart from recess. For many students, this enjoyment of painting develops over the yearsand by the time these students reach high school, they have not only developed as artists, but also as technicians expert in using both paint materials and paint tools. In some cases, this education continues as the student becomes a professional painter, making a living from the skills and knowledge acquired during years of art class at school.
From time to time we receive questions that involve problems professional painters are having on the job. Most often these questions are complex and result in interesting solutions. Occasionally, however, we address an issue that we take for granted as common knowledge but, in fact, is not readily known. I recently received an email from a new home-painting business based in Connecticut. The message read as follows:
“We recently were painting the inside of a 3 room bungalow and couldn’t get the primer to adhere to the walls. We made sure the primer was properly stirred and checked moisture levels but still had issues. Is it possible there was something left on the walls that was causing the primer to not behave correctly? Do we need to be looking for additional additives? ”
In most businesses, retaining a current customer is substantially less expensive then gaining a new customer. The prevailing wisdom is that a customer you have worked with before is already familiar with the quality of your work and your pricing. If they are a returning customer then they already have attached a value to the service or product you offer. As a result, future transactions don’t require much haggling, as both your expectations and those of the customer are already aligned.
Conversely, acquiring a new customer can be a lengthy process that isn’t guaranteed to be profitable in the first place. You have to find a lead, understand their needs, and match your service to what they are requesting…all with the hope that your price will be agreeable once it has been presented.
Capital City Choppers had invested heavily to promote itself during the Republic of Texas motorcycle rally in Austin, Texas. They had shown off their best bikes and sponsored an event to get their brand in front of the tens of thousands of motorcycle enthusiasts that travel to the city each summer for one of the nation’s largest bike rallies.
Their gamble was a success: not long after the rally ended, they began fielding calls from people who had been at the rally, seen the company’s work, and wanted to hire them for a custom chopper. In total, the company received more than enough orders to justify the expense of marketing at the event. And with new orders coming in from faraway states, this was a great opportunity for Capital City Choppers to earn some exposure in new markets.
Everyone knows that oil and water don’t mix. The viscosity and chemical properties of oil and water are so dissimilar as to make combining them impossible. If you pour a cup of oil in to a pot of water, the oil will sit on top of the water rather then dissolve into it. The differences between the two continue in to the world of professional painting. It used to be that most paint was either water-based or oil-based so understanding the practical applications of each was vital to selecting the right paint and doing a good job. Now, understanding the llegacy of oil-based paint is important for different reasons: new products have been developed that have rendered oil-based paint nearly obsolete. Knowing what made oil-based paint useful is important when seeking a product that replicates that utility just as understanding why oil-based paint has fallen out of favor is key to seeing the future of professional paint products.
By now it should be obvious that machines and robots are rapidly integrating into many facets of daily life. From robots working on distribution systems in warehouses for online retailers like Amazon.com to robotic painters like we’ve detailed here at Rise of the Machines, it seems that more and more services and tasks are being done 100% by machines.
By now you should know that paint gloss is about more than just appearance. Paint provides not just decoration to a surface, but also protection. And while many people know that a glossier paint is easier to keep clean then a flat paint, most people don’t understand the different strengths and weaknesses of different paint glosses. Rather then carefully considering the practical advantages and disadvantages of a particular sheen, many people simply pick a color from a swatch or sample and move right on to painting.
Choosing a paint based solely on color is a mistake, and most painters would be wise to counsel their clients as such. That said, it is important to clearly define the different types of gloss available in most paint and give some quick examples of the best uses for each sheen.
As we’ve discussed in the past, having a paint business is about a lot more than just painting. One of the most important – and most overlooked – aspects of owning and operating a paint website is marketing your business. Most paint professionals rely on word of mouth and repeat business to provide the revenue they need to stay in business and grow. This kind of marketing is often thought of as the “best” kind: it’s free and most people trust the recommendation of a friend over an advertisement on the television or in a newspaper. A healthy number of referrals and happy customers is certainly an excellent way to continue growing your business.
There’s more to being a professional painter then just painting. In fact, most professional painters spend as much time preparing for the job as they do actually paining. Taping off borders, setting up scaffolding, laying drop clothes, and other similar tasks often take up more time than applying the paint itself. Furthermore, if you were to ask professionals their least favorite part of preparing to work, you would hear the same answer from most: stripping paint.