Don’t Gloss Over Paint Selection: Counseling Customers On Paint Gloss Before the Job Begins 1

By now you should know that paint gloss is about more than just appearance.  Paint provides not just decoration to a surface, but also protection.  And while many people know that a glossier paint is easier to keep clean then a flat paint, most people don’t understand the different strengths and weaknesses of different paint glosses.  Rather then carefully considering the practical advantages and disadvantages of a particular sheen, many people simply pick a color from a swatch or sample and move right on to painting.

Choosing a paint based solely on color is a mistake, and most painters would be wise to counsel their clients as such.   That said, it is important to clearly define the different types of gloss available in most paint and give some quick examples of the best uses for each sheen.